Ahead of
its formal launch in Nigeria, a smartphone manufacturer, Wiko Mobile,
has taken 12 channel partners from Nigeria on an excursion to Dubai to
interact with other partners across the globe as it rolls out across the
world. The Nigerian channel partners met with their counterparts from
Kenya, Vietnam and Saudi Arabia, countries of interest for the third
largest phone maker in Europe.Speaking in a statement, Wiko’s Sales Manager for Nigeria, Mr John Peters, said the Dubai excursion enabled channel partners from Nigeria interact with other Wiko associates around the world so as to understand the Wiko brand culture, brand vision and brand attributes. He said the channel partners were drawn from key markets across the country, underlining the vision of the brand to take a significant share of the phone market from onset.
“Wiko took 12 channel partners from Nigeria to a pre-launch function in Dubai along with their counterparts from across the globe. This was to explain to them Wiko’s value proposition, product proposition and also show them the road map. “This is to enable them grasp the concept of how Wiko intends to operate in all the countries they will be launching their product. Countries like Saudi Arabia, Vietnam, Kenya and Nigeria. So all representatives from these countries were brought to Dubai so they can get a full detail of what Wiko is all about,” h said.
He said it was important that Nigerian Channel Partners, “understand the Wiko story and know what specifically Wiko intends to do in each market. So market-wise, coverage-wise and channelwise all these were explained to them at that meet in Dubai”, Mr. Peters said. Wiko Mobile will launch in Nigeria October 9 with the introduction of 10 products from the over 20 products in the Wiko stable. Wiko, in the statement, said it offers a value proposition of stylish yet affordable products across the spectrum from lowend to high-end. Wiko, the French smartphone brand, has redefined the mobile phone industry.
It has challenged the position held by established global smartphone brands as it continues to grow. The success story in Europe is changing the way consumers in mature mobile markets like to choose smartphones now. The European success story is resonating globally as new markets welcome Wiko, with Vietnam being the brand’s entry into South East Asia in August.
Consumers in new markets are aware of Wiko’s strong brand and product proposition. Wiko has also built strong relationships with its channel partners in every market, ensuring wide distribution and excellent customer care. Wiko announced its next wave of expansion at IFA (the Consumer Electronics Show in Berlin) recently while September will see launches in Poland, Nigeria and Kenya.
Making its debut in the Gulf region, the United Arab Emirates’s launch was done last month and this will also be followed by the Kingdom of Saudi Arabia in mid-October. With the distinction of becoming France’s second largest selling smartphone after just three years, driving Wiko’s success story across Europe is its compelling proposition such as smart French design, the latest Android KitKat 4.4 operating system and exceptional pricing.
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